The Book, the Brand, and the Box
Friday, November 2, 2007
Humanities Instructional Building, Room 135
The University of California, Irvine
parking information for off-campus visitors (We recommend parking at the Student Center Parking Structure. We plan to provide signage to direct you to the Humanities Instructional Building.)
Three panels will map contact zones between graphic, branding, and product design in order to explore the frontiers between research and retail in the university and in the design world.
10:00] Coffee, greetings, introductions
10:30] THE BOOK: design and editing
Peter Lunenfeld, Editor, Media Pamphlet Series, MIT Press, Professor of Media Studies, The Art Center, Pasadena
Lorraine Wild, graphic designer, curator, and author, Los Angeles
Moderator: Elizabeth Losh, Writing Director, Humanities Core Course, and editor, virtualpolitik.org
12:00] Lunch break
1:30] THE BRAND: design and marketing
Alladi Venkatesh, Professor of Marketing, The Paul Merage School of Business
Julia Lupton, Professor of English and co-author of “DIY: Design It Yourself” and “DIY Kids”
Moderator: TBA
3:00] THE BOX: package and product design
Michael McCarthy, Professor of Engineering and Director, Henry Samueli Center for Engineering Science in Design, UCI
Sean Donahue, Founder, Research Centered Design, Los Angeles
Moderator: Sanjoy Mazumdar, Professor of Planning, Policy, and Design
For information, contact jrlupton@uci.edu
PROJECT DESCRIPTION
Design has come to designate that quantum of style, function, and futurity that increasingly connects media and culture to mainstream and niche economies. Print and digital communications keep designed products on message and on the move, and are themselves major laboratories and outlets for design thinking, display, and exchange. Designers in all areas, from architecture and planning to packaging and product design, are linking their work to research on sustainability, labor practices, the digital divide, and other social and environmental issues. Meanwhile, access to digital design tools and the birth of self-marketing ventures are rapidly enabling anyone with a computer to set up a storefront in the new economy.
THE BOOK, THE BRAND, AND THE BOX aims to map connections among print media, marketing, and product and packaging design. It also addresses the interface between research and retail, whether in the form of university collaborations, in-house research by design studios, sustainability and usability analyses, or speculative and experimental work by designers, editors, and writers.
This event is co-sponsored by UCI’s HumaniTech, the Humanities Center, the Paul Merage School of Business, the Department of Planning, Policy, and Design, the Department of English, the Department of Art History, the Samueli Center for Engineering Science in Design, the Langson Library, and the UCI Bookstore.
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